Stakeholder Engagement

Stakeholders from both within and outside the industry have been widely engaged across a three-stage of consultation process led by the Sheep Sustainability Steering Group (Sheep SSG). Stakeholders were given the opportunity to provide feedback on two drafts of the Framework, informing the development and refinement of the final document.

Comprehensive engagement with stakeholders is required to help build a Framework that is widely supported and fit for purpose. The consultation approach for the Framework is based on the principles of the International Association of Public Participation (IAP2).

The IAP2 approach categorises stakeholders into five levels (inform, consult, involve, collaborate, empower) according to the level of engagement required, based on their interest and influence. The consultation approach has additionally been informed by the AA1000 Stakeholder Engagement Standard (AA1000SES). This is a broad framework used in the assessment, design, implementation and communication of quality stakeholder engagement.

  • Stage 1

    Stage 1 of the consultation process (Develop) involved taking draft elements of the Framework to key industry stakeholders, including industry policy groups, advocacy groups and service providers, as well as the Department of Agriculture, Water and the Environment. This stage was completed in March and April 2020 and its findings were used to shape this First Draft Sheep Sustainability Framework.

  • Stage 2

    Stage 2 (Design) involved taking the First Draft Framework to industry stakeholders as well as customers, retailers, special interest groups, government and investors for additional development. A series of online discussion forums was conducted in June.

  • Stage 3

    Stage 3 (Decide), all stakeholders were invited to provide feedback on the Second Draft Framework via and online survey and discussion forum. Results of this consultation is being used to produce the final Framework.

Stage 1

Stage 1 of the consultation process (Develop) involved taking draft elements of the Framework to key industry stakeholders, including industry policy groups, advocacy groups and service providers, as well as the Department of Agriculture, Water and the Environment. This stage was completed in March and April 2020 and its findings were used to shape this First Draft Sheep Sustainability Framework. In general, stakeholders were very supportive of the initiative and generously gave their time to provide perspectives and insights.

Stage 2

Stage 2 (Design) involved taking the First Draft Framework to industry stakeholders as well as customers, retailers, special interest groups, government and investors for additional development.

Consultation with stakeholders will continue to be instrumental in developing and maintaining a robust Framework that is instructive, relevant and impactful.